• Solutions, software and services for the fish, meat, and poultry industries
  • Around 8,000 employees in more than 30 countries

Marel, founded in 1983, started as an innovator in onboard weighing technology for the Icelandic fish industry. Today, the company is the world's largest provider of full-line solutions, software and services for the fish, meat, and poultry industries. Marel supports customers in the production of high-quality, safe, and affordable food and works in partnership with its customers to transform the way food is processed. Since 2020, Marel has relied on the CONTACT Elements platform as the foundation for its "Digital Product Highway". Based on the platform, Marel uses CIM Database to connect and share key product information across the end-to-end value chain and builds a digital thread of product data.

Task and objective
  • Simplify and accelerate access to key product data across the entire life cycle and end-to-end value chain
  • Easily connect a multitude of subscribing systems
  • Continuously improve product data quality and consistency
  • Ensure end-to-end traceability of product master data for highly configurable products
  • Promote a modular and agile approach to accelerate product development and delivery
  • CONTACT Elements as the basis for modular and agile development of the Digital Product Highway
  • Implementation of a digital thread of product data across system locations and functions with CIM Database
  • Master data management: consolidation of master data across various business functions and automated data transfer to multiple subscribing systems such as a data warehouse, customer portal, CRM system and ERP systems
  • Product structure and variant management
  • Spare parts management
  • Foundation for a future-proof and robust IT architecture
  • Smooth interaction of systems, processes and actors along the value chain
  • Cross-departmental, integrated view of product data for employees in product development, sales, marketing, manufacturing, service, and ultimately even external parties
  • Accelerated workflows and reduced risk of errors thanks to automated processes
  • Significantly improved data quality, elimination of duplicates and reduction in data maintenance
  • A single global spare parts repository for the entire company
"The CONTACT Elements platform is a cornerstone of our IT architecture. It enables us to adapt our IT solutions more quickly to an ever-changing business environment."

Marcel Triepels
Enterprise Architect at Marel

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